Project Date
November, 2023
Curash
Australia's baby skincare products to protect your little one from head to toe.
Curash
BRAND STRATEGY
MOTION GRAPHICS
COPYWRITING
DESIGN
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Curash &
CANSTAR
Curash, one of Australia’s most beloved baby care brands, offers an expert range of products to cleanse, soothe, heal, and protect baby’s delicate skin from head to toe. Celebrated for their renowned baby wipes, Curash recently won the prestigious Canstar award. We were honoured to be tasked with developing a series of videos to showcase this remarkable achievement.
Working within Curash's brand guidelines and utilising user-generated content, we set out to create videos that highlighted Curash's expertise and their award-winning products. We meticulously crafted a script that emphasised the brand's values, tone of voice, positive reviews, and achievements.
Our team curated a selection of videos from the UGC library, prioritising capturing the emotional bond between babies and parents, showcasing tender moments of connection and joy. We seamlessly integrated them with custom motion graphics inspired by the brand's iconography. We incorporated fun and cute elements that perfectly matched Curash's and Canstar's colour palette.
