Project Date
2022 - ONGOING
The Garage Jam
Crafting a vibrant brand for a music event and artistic community. Amplifying its rhythm to new heights.
The Garage Jam
BRANDING
PHOTOGRAPHY
VIDEOGRAPHY
MARKETING
SOUND DESIGN
EVENT
The Garage
JAM
The Garage Jam is a dynamic music event and artistic community born in a humble Bondi Beach garage. This gathering swiftly outgrew its space, now hosting jam parties for a diverse crowd of musicians and music aficionados from all corners of the globe that groove to the soulful beats of R&B, neo-soul, funk and hip-hop.
Embracing an inclusive and modern vibe, The Garage Jam offers a welcoming space for everyone to share and celebrate the enchantment of music and art.
Our goal was to create a brand personality that provides a clear path for the brand's behaviour and growth while striking the right balance between tradition and modern relevance.
We aimed to highlight the cultural influence of 60s and 80s music while also paying homage to The Garage Jam's origins and location.
The design elements harmoniously came together, embodying the essence of the brand name and creating an iconic emblem of th e space where the project came to life.
Our impactful creative campaign introduced The Garage Jam to the world. Rooted in our brand strategy and daring aesthetic, the campaign centred on visually captivating narratives, emphasising the significance of videos, recording sessions, and photos while fostering an upbeat musical community across all social media channels.
.svg)
Our multifaceted creative approach gave life to The Garage Jam’s vibrant brand, weaving its essence into an energetic identity resonating across hearts, screens and stages.
