After almost half a century of growth, Camera House recognised the need for a refreshed look to stay relevant. The old branding, which had been in place for over two decades, reflected a more traditional aesthetic suited to the era of film and early digital photography.

The new branding focuses on modernising Camera House's image to better connect with today’s consumers. It features a refreshed logo and a contemporary visual style designed to appeal to a new generation of photographers and content creators.

This transformation included changes in their website design, in-store experience, and overall brand communication, and that's where we came in.

In the story, the camera symbolises joy, exploration, and companionship—our protagonist's partner as she explores and lives her life.

We crafted a narrative featuring traditional Australian sites as part of a sequenced match cut, honouring the brand's commitment to the Australian market, standards, and values. The piece employs a mix of cinematic techniques, including cinematic shots and trendy styles like the match cut, collage, and fast camera work.

The music was composed with a modern house and drum 'n' bass style, featuring synthesisers from the '80s. This created a semi-surreal, joyful atmosphere that reinforced the exploratory sentiment.