Project Date
2022 - Ongoing
Petite Pomme
Crafting timeless elegance: embracing tradition and innovation.
Petite Pomme
BRAND STRATEGY
BRANDING
PHOTOGRAPHY
VIDEOGRAPHY
MARKETING
Petite Pomme
Petite Pomme, a refined baby and kids fashion brand established in 2008 in Montevideo, Uruguay, seamlessly blends European charm with modern trends to create timeless elegance. Ethical craftsmanship elevates each piece into an artistic statement.
After fifteen years of growth, the time had come to propel Petite Pomme's journey forward by infusing the brand with new life. A rejuvenation quest began with the challenge of seamlessly fusing tradition and innovation while preserving a classical appearance and contemporising the overall aesthetic to conquer the digital realm.
In collaboration with our marketing team, we devised a fresh brand concept, personality, narrative, and attributes, paving a lucid route for brand conduct and progression. The new logo was aligned with a delicate, nature-centric, and ethically responsible persona, conveying the essence of the French-inspired name "Petite Pomme," which translates to "little apple".
A natural colour palette echoed the desired identity, harmonising earthy tones with the nature-oriented theme. This aesthetic extended to the brand's emblem –a bunny cradling an apple– engaging children and establishing brand recognition.
Through a meticulous social media strategy, we unveiled Petite Pomme's aesthetic, leveraging offers and promotions to ignite an unprecedented surge in online sales.
Our approach encompassed influencer campaigns, giveaways, and collaborations, fueling remarkable results. Delving into organic social growth, we nurtured a 58% audience expansion within six months.
Our rebranding voyage for Petite Pomme blended design, strategy, photography, and storytelling, culminating in a resonant and impactful visual transformation.
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