Project Date
June, 2022
Boomerang Loop
Ride, inspire, transform: creating assets for a digital campaign to promote mental health awareness.
Boomerang Loop
PHOTOGRAPHY
VIDEOGRAPHY
BRAND STRATEGY
Boomerang
LOOP
Boomerang Loop is an ambitious venture dedicated to championing mental health within diverse communities across Australia. Their bold mission involves a monumental 14,251km cycling odyssey across the sprawling expanse of mainland Australia. A 50-day journey that weaves through every state and territory, conquering even the most formidable terrains, including the rugged expanse of The Great Dividing Range and the vast emptiness of Nullarbor Plain.
From mesmerising videos that evoke the essence of the expedition to dynamic reels that encapsulate the thrill of the open road, we crafted a tapestry of immersive experiences. Our lens has captured the relentless determination of the cyclists, some of the breathtaking vistas they will conquer, and the unwavering spirit that fuels their endeavour.
We encompassed an array of assets meticulously designed to spotlight the brand's noble pursuit: enchanting photos destined to grace social media feeds, promotional videos that stand as stirring calls to action, compelling cycling enthusiasts and the wider public alike to rally behind this cause.
Our promotional material also heralded the arrival of Boomerang Loop's new jersey, offering a glimpse into the camaraderie it represents and encouraging cycling aficionados to acquire it and support the organisation with that simple action.
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We captured the essence and vitality of Boomerang Loop's audacious cycling odyssey, translating passion into compelling visuals that ignite a powerful movement for mental health.
